Your trusted partner for government, media and stakeholder engagement

Government Relations

Advocating for policy, legislative and regulatory change in the complex environment that connects government with business can seem like an impossible task.

With an experienced team and extensive bi-partisan networks of key influencers and decision makers, SAS Group can help you achieve:

● Influence at federal, state and local level agencies
● Policy change with legislative bodies
● Increased funding
● A higher profile of your organisation and or the issues you address

How the SAS Group can help:

● Strategy development and execution
● Persuasive advocacy in relation to policy, priorities and programs
● Relationship management and consultation political with representatives, government officials and business leaders
● Stakeholder and influencer engagement
● Risk management
● Strategic reviews and counsel to interface effectively with government, industry and the public

Media Relations

Media coverage is incredibly effective for delivering a message to a wide-reaching audience. A media mention is perceived as an independent third-party endorsement to the millions of people who see the message.

When the opportunity arises to promote your organisation in the media, it’s essential that you respond quickly and effectively. SAS Group understands what the media needs, and we use this understanding to maximise positive exposure for you.

As your media relations partner, SAS Group will:

● Identify opportunities for positive media coverage
● Write and distribute media releases and statements on your behalf
● Pitch your story to journalists and media organisations
● Liaise with the media as your organisation’s initial contact point
● Manage relationships with relevant journalists
● Advise on responses to difficult issues
● Speak to the media on your behalf when required.

Strategic Communications

Expertly crafted communication is key to building your businesses and growing your reputation. It’s not just what you communicate, but when, how and to whom.

Our strategic communicators get to know your company as a genuine business partner. We deliver an integrated approach with strategic advice and a practical, purposeful strategy that reflects your company narrative and transforms your engagement aspirations into achievements.

How The SAS Group can help:

● Industry research and planning
● Communications audit and goal setting
● Strategy development and implementation

Stakeholder Engagement

As business environments grow increasingly competitive, organisations must remain connected in order to survive. This requires consistent, meaningful interactions with the people who are directly and indirectly affected by your business operations.

When you truly know your most important stakeholders, and genuinely connect with them, they will become powerful and passionate advocates for what you do.

A high quality stakeholder engagement strategy will strengthen the working relationships within and outside of your organisation, and that will flow through to your boom line.

How the SAS Group can help:

● Manage and mitigate risks
● Enable informed decision making
● Identify opportunities for a competitive edge
● Best understand the needs and capabilities of your network
● Make the best use of available resources
● Turn stakeholders into advocates who help you reach your goals

Issues & Crisis Management

Your reputation is your most important asset. The only way to free yourself from a negative publicity spiral is to apply an issues and crisis management strategy before things go badly wrong.

Our strategies can help you minimise damage, protect your reputation and make the most of a bad situation.

How the SAS Group can help:

● Proactive risk assessment
● Strategic media engagement
● On-call media spokesperson

Media Training

What you say in a media interview can make or break how a story is reported and discussed. The difference between flopping and acing your interview comes down to how well you prepare for being in the limelight while you’re in the shadows.

Media training with SAS Group helps you step out of your comfort zone and tell your story on your own terms. With accomplished journalists forming our media team, we teach the techniques used by politicians and media entities to equip our trainees with the skills to deliver professional and quotable interviews.

Our custom media training packages include:

● What the media wants from you
● How journalists will react to a potential news story
● When and how to respond to media requests
● How to control an interview situation
● How to ensure your key messages don’t get edited out
● Techniques for handling tricky situations
● How to deliver a confident and convincing performance
● The steps you should take in order to maximise positive media coverage
● One on one coaching and group workshops available
● Flexible training dates and delivery

Policy & Research

When issues outside your control affect your business, policy and research support can help you set an agenda or gain a competitive advantage. However, engaging government advisors requires a nuanced approach with expert knowledge.

Our expert team specialises in effective, evidence-based policy and research strategies to support our clients across a range of industries. We consistently analyse government and opposition policies, giving you instant and comprehensive pathways to business growth.

How The SAS Group can help:

● Government, media and corporate relations activities audits
● Policy development
● Assess and refine tactics
● Strategy development and implementation

Strategic Marketing

A well prepared and tailored marketing strategy serves as a strategic roadmap of how a business will achieve its commercial goals. Knowing your audience, value proposition, messaging, resources and tactics are key for a well-crafted strategy.

The SAS Group understands that the marketing realm is often colourful and complicated, and navigating this space in the context of your business takes an experienced approach.

Our marketing services can help your business:

• Review and advise on your current marketing strategy and programs;
• Assist refine your marketing plans and brand messaging;
• Develop go-to-market strategies and programs;
• Direct and streamline creative agency engagement;
• Provide an extra set of hands during peak periods.