SAS Group News
Perseverance – the crucial ingredient for media success
By Malcolm Cole
Director – Media and Communications
You sometimes hear musicians or actors joke that it took them decades of effort to become an over-night success. While they were clearly talented and worthy, it required the planets to align in a particularly way for them to break through. The same can be said for breaking through in a media and communications sense.
NSW State Election overview
The New South Wales election was held on 28th March. The Liberal and National Coalition have retained government, with a significant majority.
The win is significant for several reasons:
- Mike Baird now has a clear mandate for his privatisation agenda, despite heavy negative campaigning by opposition parties and trade unions;
- The Coalition’s victory has defied the trend in Victoria and Queensland, where first-term Coalition governments were voted out of office;
- The win occurred in the face of backlash against key elements of the Federal Coalition’s agenda and legislative delays in the Senate.
The swing against the Coalition was very small (3.3% against the Liberal Party and 1.8% against the National Party).
It appears the Coalition will also have a rare majority in the Legislative Council.
On-camera interview or written statement? The best response to a media crisis.
By Lisa Carter, SAS Media and Communications Senior Consultant
It may be a step up from that old chestnut response – “No comment” – but the written statement often falls short when it comes to diffusing a major media meltdown. Media and Communication Senior Consultant Lisa Carter takes a look at how to prepare when you need to step into the firing line.
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