SAS Group News
Federal Budget Recap
Treasurer Josh Frydenberg handed down his first Budget last night focusing on tax cuts and major investments in infrastructure, schools and healthcare.
Updated NSW Ministry
Following the recent New South Wales election Premier Gladys Berejiklian has announced her new Ministry.
Media Crisis Management 101 – Creating a Diversion
Media and Communications Consultant
One of the oldest tactics in the media playbook when confronting a crisis is to create a diversion. A bit of smoke and mirrors can take the attention of the media – and therefore the public – away from an issue you don’t want them talking about.
Aged care vs banking - a tale of two Commissions
The Royal Commission into Aged Care Quality and Safety hearings resumed in Adelaide on Monday 18th March, which makes this the third week of public hearings since early February. Some of the headlines as reported in the mainstream media so far have been sobering and stand as a stark reminder to us all, that how we look after elderly Australians, our parents and grandparents in many cases has not been up to standard or community expectations.
The importance of always shedding light on the situation
Malcolm Cole, Director – Media and Communications
Here at the SAS Group, we spend a lot of time working with clients to anticipate, plan for and – hopefully – avoid crisis situations. At the heart of all of the response plans we prepare is a single, simple, philosophy:
Open and honest dealings with the people affected by your issue will always lead you to the best possible result.
The SAS Group is your trusted partner for government, media and corporate engagement.