SAS Group News
Radio reveal: How not to communicate good news
By Rebecca Manley, Consultant
Earlier this week a Brisbane radio show’s listeners were told of a baby’s test results before the parents, prompting outrage at the hospital involved for their seemingly peculiar sense of priorities.
In a bizarre interview with Brisbane’s 4BC radio regarding an earlier incident where a three-week-old boy was undergoing tests for HIV after he was given the wrong bottle by a nurse, the hospital’s Acting Executive Director revealed “…the results are all clear. We will be communicating it officially immediately.”
PR coup to PR fail: What went wrong with the Jamie & Woolworths perfect partnership
By Lisa Carter, Media Consultant
Jamie Oliver. The mere mention of his name conjured up thoughts of sustainable farming, healthy school tuckshops, honourable programs to help disadvantaged youngsters, and of course, fresh, simple home-cooked food.
So who better to spearhead an Australian supermarket campaign focusing on “bringing better, healthier, affordable fresh food to life for everyday Australians, giving them the information and confidence to prepare great tasting fresh meals at home”? Right?
NSW State Budget delivered
New South Wales Treasurer and Minister for Industrial Relations, the Hon Andrew Constance MP, has delivered his budget speech, declaring “New South Wales is back in the game".
NSW Treasurer Andrew Constance declared: “We are now in control of the NSW Budget, it is no longer controlling us.”