Government Relations

View all services

Media & Communications

View all services

Crisis Management

View all services

Corporate Advisory

View all services

SAS China

View all services

Director – Media and Communications

Malcolm Cole Headshot

Malcolm is a highly experienced journalist and communications strategist, working with clients across media management, government relations and stakeholder engagement.  He is a partner in the SAS Group, and manages the firm’s communications and media relations practice.

Malcolm spent 15 years as a journalist working in newspapers, radio and for the national newswire service AAP.  He spent a Parliamentary term in Canberra as the National Political Correspondent for The Courier Mail, and during this time also served a term as a director of the National Press Club.  Returning to Brisbane in 2004, Malcolm became The Courier Mail’s State Political Editor, responsible for managing the newspaper’s day-to-day political reporting and analysis.  His other media experience includes time spent as a journalist with Australian Provincial Newspapers (APN) and ABC Radio news.

Following his career in journalism, Malcolm served as a Ministerial Adviser in the Howard Government, working for the Minister for Ageing and the Minister for Foreign Affairs.  In these roles, he was responsible for managing major national and international issues on behalf of the Government.

For the last 10 years Malcolm has worked as a media and communications consultant, working with major state and national clients in the government, private and not-for-profit sectors.  In this time he has established a reputation as an expert strategist, a successful tactician, and a calm and precise manager of crises and complex issues.

Malcolm holds a Bachelor of Arts (Journalism) from the University of Queensland, and a Masters of International Relations from Deakin University.

The SAS Group is your trusted partner for government, media and corporate engagement.

Stay up to date with our latest news