Allanah’s career in strategic marketing and communications spans almost 2 decades. She has been responsible for developing and steering comprehensive marketing initiatives leading to sales and growth outcomes across multiple national and international companies. With a focus on brand marketing, client experience, digital and social transformation, Allanah has built and led high-performance teams in iconic marques, and played a key role in a handful of successful brand and product market launches in the Australian market.

Allanah has held leadership and executive positions in several companies across luxury retail and not-for-profit/association, consulted to start-ups and supported company founders in transitions to emerging brands. She is highly experienced in advising organisations on crafting, executing and maintaining market-leading strategic plans and campaigns and has a deep understanding of the media and communication landscapes.

Allanah holds a Bachelor of Laws and a Bachelor of Business (Marketing and Public Relations) from Queensland University of Technology.