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Director & Chief Executive, SAS China

Victoria Qiu

Born in China, Victoria Qiu is specialised in bridging Australia with China, both commercially and politically.  Now as SAS China’s Chief Executive and Director, Victoria brings in her insights of Chinese business and political culture into the SAS Group.

Since her migration to Australia in 1996, Victoria has been active in Australia – China bilateral trade and investment.  During her time with Australian Business Limited (now the New South Whales Business Chamber), Victoria was instrumental in driving the relationship between Chinese and Australian government agencies and industry associations. Her initiative delivered an unprecedented strategic alliance with the Sydney Economic and Commercial Office of Ministry of Commerce of China (MOFCOM) and China Council for the Promotion of International Trade (CCPIT).

Throughout her consulting and advisory career, Victoria has worked with businesses of both Australia and China from major industries, such as energy and resources, building and construction, telecommunication and civil aviation, medical equipment and healthcare, design and engineering; industry peak bodies, think tanks and governments, and successfully helped them with their export, investment or strategic alliance.  

Victoria has held a number of roles, including Senior Advisor of China Chamber of Commerce in Australia (CCCA), a member of NSW Government Multicultural Business Advisory Panel, founding President of Australian Chinese Professionals Association, an Advisor to an Australian political leader on economic and trade affairs with China, Australia Representative of Chongqing Foreign Trade and Economic Relations Commission, and a Committee member of Australian Institute of Company Directors’ 2011 Beijing Conference.

In 2015, Victoria was honoured by Chongqing Municipality Government as one of the most successful Chongqingers outside of China, through broadly broadcasted Chongqing Flyer multi-media program.

Victoria has a Bachelor of Arts from Beijing Language and Culture University, a Graduate Diploma of Business Administration from the University of Sydney and a Master of Business Administration (MBA) from the Australian Graduate School of Management, University of New South Wales. 

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