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SAS Group News

Mitchell Collier
Media and Communications Consultant

One of the oldest tactics in the media playbook when confronting a crisis is to create a diversion. A bit of smoke and mirrors can take the attention of the media – and therefore the public – away from an issue you don’t want them talking about.

Malcolm Cole, Director – Media and Communications

Here at the SAS Group, we spend a lot of time working with clients to anticipate, plan for and – hopefully – avoid crisis situations. At the heart of all of the response plans we prepare is a single, simple, philosophy:

Open and honest dealings with the people affected by your issue will always lead you to the best possible result.

We at the SAS Group are very proud to have been named the winners of the 2018 Asia-Pacific Public Relations Excellence Awards for Crisis and Reputation Communications.

We were recognised for our campaign on behalf of LUSH Cosmetics Australia, which was forced to confront a serious crisis earlier in the year relating to unintentional underpayment of staff in its retail and manufacturing arms.

Lisa Palu, Senior Consultant

You’ve just received confirmation of a time and date to meet with a government Minister key to your company’s business.

Congratulations! It may have taken a while and been difficult to get this meeting, or it may have taken just one phone call and a follow up email. Either way, you now have at least half an hour of one-on-one undivided attention from somebody who can make a real difference to your company’s future.

By Scott Emmerson

Most large companies or organisations will have to deal with a significant crisis at some stage. Whether it’s a sudden disaster, such as the tragedy at Dreamworld, or an emerging and evolving threat – the Hayne Royal Commission is a current example for the financial sector - they will usually engage two key consultants, lawyers and public relations/communications advisors.

The SAS Group is your trusted partner for government, media and corporate engagement.

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