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SAS Group News

By Katherine Hornbuckle, Media Consultant

It's fair to say in the media relations world, 90 per cent of all media releases, press conferences, interviews and newspaper articles are intended to promote a client's product, brand, the latest news and events or conversely to defend or minimise negative media attention.

The other 10 per cent can be thought of as a more commando, "under-the-radar" campaign, aimed not specifically at the general public but directed at a specific, narrow target.

SAS Group Chairman the Hon Con Sciacca AO discusses the political environment in Queensland.

Yesterday, our Senior Media Consultant Lisa Carter joined the "Hidden Persuaders" panel on the 612 ABC Brisbane Mornings program with Steve Austin. Have a listen here. We particularly liked her answer to Steve's question at the 15-minute mark!

http://blogs.abc.net.au/queensland/2015/06/hidden-persuaders-on-social-media-memes-and-crowd-sourced-journalism.html?site=brisbane&program=612_morning

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