SAS Group News
The importance of a communications strategy
On Tuesday evening prominent rugby league journalist James Hooper went on Fox Sports program NRL 360 and dropped a bombshell – that the Brisbane Broncos have held secret talks with Melbourne Storm coach Craig Bellamy to replace rugby league icon Wayne Bennett.
Budget in Reply Analysis
Opposition Leader Bill Shorten has drawn the battlelines for the next federal election following his budget in reply speech last night. Mr Shorten maintained the message he has been running throughout his time as leader – that he would make Australia a fairer and more equitable nation.
The importance of future-proofing your message
By Mitchell Collier
SAS Group Media and Communications Consultant
On September 14, 2015 Malcolm Turnbull strode into a press conference in a Parliament House courtyard and uttered the following line: “We have lost 30 Newspolls in a row, it is clear that the people have made up their mind about Mr Abbott’s leadership”. This was of course one of the benchmarks that Mr Turnbull outlined to justify toppling Tony Abbott as Prime Minister.
Key takeouts from the Banking Royal Commission
By the Hon. Bernie Ripoll
SAS Group Director
It would be fair to say that banking and financial advice in Australia as we know it will never be the same after the Hayne Royal Commission.
Cricket's crisis comms in a spin
By Malcolm Cole
SAS Group Director of Media and Communications
The sad affairs surrounding the Australian Cricket Team in South Africa have consumed more than enough air time and column centimetres in recent days, and most Australians are probably ready to move on. However, before we do, it’s worth reflecting on the communications efforts of Cricket Australia in the midst of the crisis.
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