SAS Group News
Aged care vs banking - a tale of two Commissions
The Royal Commission into Aged Care Quality and Safety hearings resumed in Adelaide on Monday 18th March, which makes this the third week of public hearings since early February. Some of the headlines as reported in the mainstream media so far have been sobering and stand as a stark reminder to us all, that how we look after elderly Australians, our parents and grandparents in many cases has not been up to standard or community expectations.
Media Crisis Management 101 – Creating a Diversion
Media and Communications Consultant
One of the oldest tactics in the media playbook when confronting a crisis is to create a diversion. A bit of smoke and mirrors can take the attention of the media – and therefore the public – away from an issue you don’t want them talking about.
How to get the most out of your Ministerial meeting
Lisa Palu, Senior Consultant
You’ve just received confirmation of a time and date to meet with a government Minister key to your company’s business.
Congratulations! It may have taken a while and been difficult to get this meeting, or it may have taken just one phone call and a follow up email. Either way, you now have at least half an hour of one-on-one undivided attention from somebody who can make a real difference to your company’s future.
The importance of always shedding light on the situation
Malcolm Cole, Director – Media and Communications
Here at the SAS Group, we spend a lot of time working with clients to anticipate, plan for and – hopefully – avoid crisis situations. At the heart of all of the response plans we prepare is a single, simple, philosophy:
Open and honest dealings with the people affected by your issue will always lead you to the best possible result.
The SAS Group named Asia-Pacific PR Agency of the Year for Crisis & Reputation Communications
We at the SAS Group are very proud to have been named the winners of the 2018 Asia-Pacific Public Relations Excellence Awards for Crisis and Reputation Communications.
We were recognised for our campaign on behalf of LUSH Cosmetics Australia, which was forced to confront a serious crisis earlier in the year relating to unintentional underpayment of staff in its retail and manufacturing arms.
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