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Yesterday, our Senior Media Consultant Lisa Carter joined the "Hidden Persuaders" panel on the 612 ABC Brisbane Mornings program with Steve Austin. Have a listen here. We particularly liked her answer to Steve's question at the 15-minute mark!

http://blogs.abc.net.au/queensland/2015/06/hidden-persuaders-on-social-media-memes-and-crowd-sourced-journalism.html?site=brisbane&program=612_morning

SAS Group Executive Director Larry Anthony discusses the latest in Australian politics. 

Click the image below.

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By Lisa Carter, Senior Consultant - SAS Media and Communications

Just like you can’t just auction your home at random and expect to get top dollar, you can’t just whack out a media release and expect to get top coverage!

Media coverage can be a bit like selling your house. You work under the guidance of those-in-the-know to create a plan to achieve your desired outcome – usually getting the maximum price for your home. For media communications specialists like us, it’s gaining maximum (or sometimes minimum, depending on the circumstances) traction for our client’s issue.

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