SAS Group News
Senior Consultant Lisa Carter joins 612 ABC panel
Yesterday, our Senior Media Consultant Lisa Carter joined the "Hidden Persuaders" panel on the 612 ABC Brisbane Mornings program with Steve Austin. Have a listen here. We particularly liked her answer to Steve's question at the 15-minute mark!
The Inside Word - With Larry Anthony - June 17, 2015
SAS Group Executive Director Larry Anthony discusses the latest in Australian politics.
Click the image below.
Splash, or trash? In the modern media cycle, it’s anyone’s game
By Lisa Carter, Senior Consultant - SAS Media and Communications
Just like you can’t just auction your home at random and expect to get top dollar, you can’t just whack out a media release and expect to get top coverage!
Media coverage can be a bit like selling your house. You work under the guidance of those-in-the-know to create a plan to achieve your desired outcome – usually getting the maximum price for your home. For media communications specialists like us, it’s gaining maximum (or sometimes minimum, depending on the circumstances) traction for our client’s issue.