Stronger team, national presence for our clients as SAS Group expands again

Clients and friends of the SAS Group,

I’m very pleased to share with you today some news that will further enhance our ability to support you and promote your business interests right across Australia. The SAS Group has acquired a majority interest in Banksia Strategic Partners, a leading government relations and public advocacy business based in Melbourne.

Banksia Strategic Partners is already established as a trusted and effective advocate for clients in Victoria, Canberra and across the country. The team will add depth and expertise to some existing SAS Group strengths, such as the resources, retail and community sectors, while bringing fresh skills and insights into a range of other areas.

We’re very pleased that Banksia’s Founder and Director Steve Michelson will continue as CEO of the business, and will remain a significant shareholder. Steve is widely known and respected in both Victorian and Federal political circles. Steve and the Banksia team have built a trusted consultancy with a broad range of significant national clients. They will add great depth and experience to the SAS Group family.

This acquisition follows the recent addition of Cole Lawson Communications and Sabio to our portfolio of businesses. Together, our group now has offices in Brisbane, the Gold Coast, Sydney and Melbourne, and offers a broad range of services to support our clients including government relations, media management, stakeholder engagement, marketing, digital advertising and public relations.

This addition will further enhance our ability to support clients through a range of business challenges, and to provide seamless integrated support across all our expanded areas of capability.

We are very excited about starting work with the Banksia team. Please let us know if the expanded group can help you in any way.