SAS Group acquires Cole Lawson Communications

Clients and friends, I’m pleased to share some exciting news about a recent acquisition by the SAS Group which significantly enhances our service offering and capability. 

We have acquired the highly respected corporate advisory group Cole Lawson Communications, along with its subsidiary branding and marketing agencies Ruby6 and We Are Brooklyn.

Firstly, a quick disclaimer – I was one of the co-founders of Cole Lawson Communications in late 2007, but I have not been involved in the business for more than 15 years.  In that time, under the leadership of Margaret Lawson, Cole Lawson has grown to become one of Australia’s most awarded communications agencies, with a highly capable team of brand managers, corporate communicators and former journalists.  I’m pleased to say that Margaret remains a key part of the business as Co-Founder and an ongoing shareholder.  

The acquisition will strengthen and deepen the SAS Group’s existing capacity for media engagement, interview training and issues and crisis management.  It will also enable us to deliver new, sophisticated capabilities in financial and investor communications, digital and social content development, and marketing and branding.

The Board, shareholders and entire SAS Group team are very excited about the talented and dedicated people who are now part of our wider network, and the services our broader team can deliver for clients.  On the SAS Group side, we remain steadfastly focused on our core services and strengths – connecting our clients with their most important stakeholders in government, industry, the media and the wider public.  But with Cole Lawson, Ruby6 and We Are Brooklyn on board, we’re better positioned than ever to help you strengthen your message and reach a range of new audiences.

As always, please contact us to chat about how we can help you achieve your business goals.