
Malcolm Cole, Director - Media and Communications
Enough has been said and written about the Will Smith/Chris Rock incident to keep us busy until next year’s Oscars. We certainly don’t intend to get into the debate about what happened and why.
However, having helped many businesses recover from corporate failures ranging from embarrassing to catastrophic, we were interested in Smith’s mealy-mouthed apology when he took to the lectern, and how public attention dragged him to saying sorry the following day.