Policy and research

Sound planning and a clear-eyed understanding of the landscape are critical to achieving success in a government relations campaign. The SAS Group can help you develop effective, evidence-based argument and policy to support your campaign. Our team consistently researches and analyses government and opposition policies, giving you access to instant and comprehensive information on potential opportunities and obstacles for your business.

We can undertake audits of your existing government, corporate or media relations activities, as well as those of your competitors. We can assess those tactics that have worked previously, and help you refine the ones that are yet to succeed. We then use this information to develop a strategy that supports your overall business plan.