SAS Group News
Going commando: when media and the public aren't your intended targets
By Katherine Hornbuckle, Media Consultant
It's fair to say in the media relations world, 90 per cent of all media releases, press conferences, interviews and newspaper articles are intended to promote a client's product, brand, the latest news and events or conversely to defend or minimise negative media attention.
The other 10 per cent can be thought of as a more commando, "under-the-radar" campaign, aimed not specifically at the general public but directed at a specific, narrow target.
The Inside Word - With Con Sciacca - June 26
SAS Group Chairman the Hon Con Sciacca AO discusses the political environment in Queensland.
Senior Consultant Lisa Carter joins 612 ABC panel
Yesterday, our Senior Media Consultant Lisa Carter joined the "Hidden Persuaders" panel on the 612 ABC Brisbane Mornings program with Steve Austin. Have a listen here. We particularly liked her answer to Steve's question at the 15-minute mark!