17 December 2019

The SAS Group media team attended a press conference with client the National Retail Association (NRA) in Queen Street Mall where CEO Dominique Lamb revealed the seven-day Christmas countdown figures.

“The NRA is expecting the shopping frenzy to really ramp up as we kick-off the seven-day countdown until Christmas,” Ms Lamb said.

“According to our forecasts, Aussies are set to splurge $14 billion in the final seven days as shoppers finalise purchases and bag fresh food for their Christmas Day celebrations.

“After an underwhelming year for retail, the Christmas trade period has so far proven to be a welcome relief. Black Friday was an unprecedented success, with $5 billion spent in the four days to Cyber Monday.

“Although there is a growing trend that sees consumers knocking off Christmas shopping earlier than in previous years, the final week is still the most frantic time for retailers across the country with $2 billion spent per day.”

The NRA has forecast Australians to spend a total of $50.1 billion throughout the Christmas trade period, which encompasses half of November and all of December.