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By SAS Group Chief Executive Peter Costantini

With just over a week out from the Queensland election, the latest ReachTEL poll has the LNP preference at 42% with Labor at 36.7%.  This represents a 2% improvement in support for the LNP since before the election was called on 6 January.  

Both major parties have now had their campaign launches, both very different in approach and message, and also in the attendance by Federal members of their respective parties.  Much has been said in the media about the absence of Tony Abbott in this campaign with many worrying about the impact that Federal issues might have had on the recent Victoria election. 

The LNP campaign continues to stay on message about economic management and then using the potential proceeds of asset leasing to fund pledges for new infrastructure, services and programs across most regions and portfolios.

Labor’s strong message is about Campbell Newman and whether the public should offer their trust in the Premier.  Also key to Labor’s campaign is the opposition against the asset leasing, and a focus on employment.  This trust theme has been picked up by radio personality Alan Jones and Queensland Police Union Secretary Ian Levers. 

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